COMMUNITY SERVICE AS A FOUNDATION FOR SUSTAINABLE HALAL TOURISM: A SYSTEMATIC LITERATURE REVIEW

Abstract

This research is in response to the lack of extensive mapping on community empowerment models, trends and strategic implications towards sustainable halal tourism development. The objectives of this study are (1) to determine the successful community services that empower halal tourism communities, and (2) examine the economic, social, and cultural implications of integrating these community activities. The methodology used for this study is the Systematic Review of Literature PRISMA protocol. Out of the Scopus (30 articles) and Semantic Scholar (27 articles) databases, 57 prospective publications were chosen. After rigorous selection based on inclusion-exclusion criteria, 15 papers were further analyzed via thematic analysis and network visualization using VOSviewer. The findings indicate a number of clusters of main study themes; (1) institutional/regulatory issue, marketing and local case studies, MSMEs integration and function of tourism awareness group (Pokdarwis). Relevant empowerment programs covering ABCD (Asset Based Community Development) training, support of MSMEs halal certification, Sharia homestay management and digital literacy. The impacts included improvements in the local economy, social capital strengthening, culture conservation and increased capacity and confidence at the community level. The research concluded that community empowerment programmes are the fundamental foundation, not just a complement for creating authentic, competitive and sustainable halal tourism. This article suggests: (1) programs to empower the deprived have to be contextual, participatory, and technology based; (2) research in the future needs to expand the base of data analysis concerning empowerment programs and set up some quantitative scales for longitudinal study on program effects.